What to look for in a search engine optimization specialist

Search engines are the primary way , most people find web sites , but web site designers forget to think of this when they create their sites . Often , site designers will make the mistake of building the web site first and then contacting a search engine optimization ( SEO ) specialist to make that site search-engine friendly.

What most site owners do not realize is that a search engine optimization specialist should be brought into the design process early , not after the site has been built . It is disconcerting to find out that you are a dollar short and a day late .

Most so-called search engine optimization specialists are people who slap keywords and keyword phrases inside of HTML tags without considering an overall online marketing strategy . On the other hand , there are people who can write for the search engines , analyze site statistics , have a thorough knowledge of spider-friendly HTML , have considerable experience with SEO in multiple industries and stay up-to-date on search engine happenings . These are the true search engine experts .

Price list

My price list is a general cost structure for our design and marketing services . Each quote for services is made on a case-by-case basis so I may accommodate a variety of clients and budgets . My rates are $ 20 per hour for design services , and between $ 20 and $ 30 per hour for marketing services . Estimates are often free , and work agreements are put together for our clients' full understanding and consent .

$ 20 per hour for site design , graphics , HTML coding , style sheets , JavaScript and page layout .
$ 30 per hour for interactive Flash sites .
More details on web site design services .

Search engine optimization

$ 30 per hour with a two-hour minimum for a single consultation .
$ 30 per hour , with a four-hour minimum commitment per month for a client-specified period of time . Amount of time spent on link development depends on individual site needs .
Individual optimized pages run between $ 30 - $ 90 ( 1 - 3 hours ) per page , dependent on the complexity of the pages created .
More details on search engine optimization .

$ 30 per hour with a two-hour minimum for a single consultation .
$ 20 to $ 30 per hour , with a 2-hour minimum commitment per month for a client-specified period of time . Amount of time spent on link development depends on individual site needs .
Most directory and link development campaigns cost between $ 100 to $ 1,000 .
More details on directory enhancement and link development .

Site analysis

$ 30 per hour , 2 hour minimum .
$ 100 to $ 1,000 for Usability study .
$ 100 to $ 1,000 for Findability study .
$ 100 to $ 1,000 for Marketability study .
More details on site analysis .

Consultations

$ 20 per hour for web design and graphics design .
$ 30 per hour for search engine optimization , directory enhancement and link development .

If you have any specific questions about my :
" What to look for in a search engine optimization specialist " section