Link popularity and search engines

Link popularity has become increasingly important among the search engines . Because link popularity goes hand in hand with search engine optimization , it is important for any company with a web presence to build a link development strategy .

Many online marketing specialists believe that link popularity is simply obtaining as many links as possible . However , the quality of the link holds more "weight" than the quantity of links . You will get better results in the search engines if you have link popularity from sites that have considerable "weight".

Link development serves multiple purposes . It can drive traffic and sales to your web site and it can also help your search engine rankings .

Directory enhancement and link development services

Directory enhancement and link development are a very important part of an online marketing plan . In fact , link popularity has become increasingly important for achieving optimal search engine positions . I can help you develop a solid link development strategy that will help boost your site's overall "findability" on the web .

I provide a variety of services for making your site more "findable" in the major directories :

Keyword / category research and selection

Directory enhancement and link development begins with keyword and category research so that your site displays optimally in major directories such as Yahoo , Open Directory and LookSmart . I will provide you with the optimal categories and descriptions for your directory submissions .

Directories vary in the number of words they will accept in a description and they often have different categories . I tailor every submission to the major directories to increase the probability that your site will be accepted .

Before I provide this service , I prefer to consult with you to determine what your ultimate goals are for your site so that I target your most important products and services .

Web site design / content analysis

Did you know that your web site design can prevent your site from being listed well in the directories as well as the search engines ? Directories editors are looking for characteristics of a legitimate business and / or information provider and these characteristics need to be present on your web site BEFORE you submit your site .

I can analyze your site and provide you with the information needed to have the most effective code and content for your web site .

Like our keyword / category research service , before I provide a site analysis , I prefer to consult with you to determine what your ultimate goals are for your site so that I target your most important products and services .

Site submission , link development and monitoring

I will submit your site to the major directories and industry-related sites that tend to deliver the most effective results . I can provide site monitoring and resubmission , if necessary . I submit to the following directories :

Open Directory Project
Other industry-related directories at your request

Before I provide this service , I prefer to consult with you first because different types of web sites have different needs . For example , health-care web sites are different from financial web sites . Link development is generally costed out on an hourly basis.

Directory enhancement and link development training

Directory enhancement is a mandatory part of our search engine optimization training , but you can receive directory enhancement as a single training module .

If you have a large site that has a wide variety of services and products , then it might be more cost effective to receive training .

Directory training is generally a 1-day course . If you are interested in viewing our training syllabus, please fill out our quotation form with your URL and the number of people you would like trained .

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