Search engine optimization frequently asked questions

What is search engine optimization ?

Search engine optimization ( SEO ) is designing , writing , and coding ( in HTML ) your entire web site so that there is a good chance that your web pages will appear at the top of search engine queries for your selected keywords and key phrases .

What does a search engine optimization campaign involve ?

There are 3 essential components of a search engine campaign :

Text component

A web site must contain the words that your target audience is typing into search queries .

Link component

Placing keywords on a web page is useless if the search engines do not have a means to index that text . Therefore , your site design must be "spider friendly".

Popularity component

All of the major search engines measure popularity . Therefore , before beginning a search engine campaign , I often have a corresponding directory enhancement and link development campaign as well to assist with popularity .

A successful , long-term SEO campaign is not possible unless all 3 of these components are addressed .

After all of these elements are in place on a web site , I submit to the major search engines .

How much does a search engine optimization campaign cost ?

The cost of a search engine optimization campaign depends on the size and type of web site you have , the number of keywords your site uses , and popularity . If your web site already has a search-engine friendly design , the costs are far less .

Most of our SEO campaigns begin at $ 100 to $ 1,000 per year . SEO consulting begins costs $ 30/hour with a minimum two-hour commitment to begin .

Which search engines do you submit to ?

I submit to the search engines that deliver the most qualified traffic , including but not limited to :

Google
Yahoo
AOL
MSN
AltaVista

If you would like to participate in a pay-for-placement campaign , I submit to :

Google AdWord , Yahoo / Overture / GoTo

I will submit to any specialized search engines and foreign-language search engines ( i.e. non-U.S ) at your request.

Do you offer search engine optimization training ?

I do offer SEO training . If you have a large site that has a wide variety of services and products , then it might be more cost effective to receive training .

If you are interested in viewing my training syllabus , please fill out our quotation form with your URL and the number of people you would like trained .

If you have any specific questions about my :
" Search engine optimization frequently asked questions " section

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