Web site design analysis

Any comments or suggestions I make about being more "findable" on the web are purely from a search engine perspective . I do not tell companies that a web site is "good" or "bad". I am merely stating what the search engines will be indexing . So when I make a recommendation , I am basing my recommendation on site statistics , marketing data and research .

General site analysis

Our most basic web site analysis consists of analyzing your HTML code , web graphic images and copywriting . The general site analysis includes :

Layout
Text
Graphics
Downloading
Navigation
Uniformity
Legibility
Call-to-action effectiveness / audience targeting
Price range: $ 100 to $ 1,000
Analysis for individual pages provided for an additional $ 30 per page .

Findability web site analysis

An effective web site can generally be found on the major search engines and directories . If you are having problems getting your sites found in the major search engines , there can be problems with your keyword selection , site architecture and link popularity . The findability includes an analysis of :

Visible elements : graphics , text , key words , title tags and links
Invisible elements : meta-tag keywords , meta-tag description , alternative text
Site architecture including HTML , style sheets and scripting
Price range : $ 100 to $ 1,000

Marketability / competitive analysis

Our competitive analysis involves your target audience(s) on the web and presenting recommenations to establish greater audience reach online . Our competitive analysis includes :

Industry analysis and target market analysis
Targeted keyword popularity
Competition ( locally , regionally , or nationally ) - their online presence and popularity
Associate sites ( for link development )

Additional site report analysis

To further assist you in your site's marketability , I can analyze your site traffic and rankings to determine :

Placement and rankings across major search engines
Indexing of site across major directories
Keyword and key phrase placement across search engines and directories
Average traffic level of site
Number of people visiting site in a given period.
Number of links to your site
Price range : $ 100 to $ 1,000
In-depth analysis for individual pages provided for an additional $ 30 per page.

Usability web site analysis

Testing the effectiveness of your site using real web surfers in real time with real queries of your choice , in a controlled and monitored human environment .

Instruction and questionnaire form devised with client’s end-goals and applied to all test subjects .

Overall assessments provided for each individual and the group in regards to their browsing experience on client’s web site - including ease of navigation , number of clicks to complete goals , level of understanding and their impressions of the site before and after testing .

Price : $ 100 - $ 1,000
Price varies with number of subjects , scope of questionnaire and study conditions .

If you have any specific questions about my :
" Web site design analysis " section

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